5 Ways Animated Videos Can Help Increase Conversions

The utilization of videos on a business’s web site as a method of advertising and educating has exaggerated exponentially. Moreover, animated videos, additionally referred to as whiteboard animation, are a preferred and effective choice.

Konstantinos Kaloulis, founding father of Doodle-Video.com explained, “Through thousands of split-tests we’ve conducted, animated videos, above all, are the foremost effective once it involves increasing conversions”


An animated video company highlighted the following five points that are the reasons behind productive conversion rates once exploitation animated videos in particular:

Five Reasons why Video’s Increase oral communication Rate:

They Can Show the Business’s Formation

One advantage of web site videos is that the ability to showcase your company’s history. In fact, if you set your video up properly, it will bump into as a useful academic video rather than a promotional material. Your customers are going to be a lot of enthused concerning your turn out or service if they grasp the why or motivation behind what you are doing. As an example, you’ll communicate your passion as a corporation to remedy a particular drawback. Therefore, having the ability to tell your customers concerning your product and company is one reason why videos facilitate to extend your conversion rate.

They Tell a Story

For many years, storytelling has been a primary mode of communication, and today, it’s still effective. After all, before TV, radio and therefore the like, the first thanks to communicate a message was personally, through storytelling. By employing a video, you’ll be able to at the same time tell your business’s story and communicate what product or service you provide.

These videos is tutorial, as in coaching videos or additional fanciful and elaborate, after you are attempting to portray your merchandise or services. The purpose to recollect, though, is that the animated videos decision to mind the storytelling traditions of previous that is fascinating, particularly in today’s society. Ergo, the presence of such a video can increase your conversion rate.

They Duplicate the Human Touch

Animated videos showcase a person’s component. During a world filled with computer-based media, seeing a drawing, that might are completed by someone’s own hand, may be a refreshing modification. Therefore, the human component that comes at the side of an animated video is yet one better thing about this explicit variety of advertising. As a result, exploitation this sort of video can most assuredly increase your site’s conversion rate.

They Are Simple

In today’s selling field, there’s an awesome quantity of stimulation with reference to videos and such. After all, you can’t visit a web site while not ads jumping out at you and videos enjoying.

Videos that are typically packed with high-energy, computer generated content. Therefore, the simplicity and high distinction of the black and white lines of a whiteboard animation video may be a welcome reprieve.

As a results of the final data overload antecedently mentioned, web site guests now not notice abundant of what you place on your site. Rather than innovative videos, they merely see fluff that may be a product of the actual fact that the mind distills sensory input all the way down to pure necessities. Therefore, the simplicity of the animation video is advantageous to you because it can draw the attention and yield results.

They Are Extremely Entertaining

Animation or drawing videos are merely entertaining since they evoke memories related to observation somebody draw.

Being witness to them making one thing stunning out of a blank sheet of paper is enthralling. Therefore, thanks to the very fact that animation and whiteboard drawing videos utilize this drawing side, they’re greatly entertaining. Observation somebody draw captivates the attention and engages the mind, all whereas permitting you to market your company’s product or service.

The many edges of animation or whiteboard videos embody the five parts listed higher than, and go even more. For instance, the benefit of distribution of digital videos implies that your video is distributed infinite times among numerous platforms.

In alternative words, you’ll use your video during a presentation, place it on your web site, send it through email or use it in several alternative ways in which.

Therefore, investment during a smart quality video, particularly one within the animated or whiteboard vogue could be a good way to extend your website’s conversion rate and after increase your sales.


Restaurant Graphic Designing Trends are changing

Dining is not just about what you eat, it is a social experience, and a highly competitive restaurant phone world, each restaurant through the appearance and personality, as well as high-quality food stand out. With the development of customer tastes and expectations, restaurant owners need to update their image in order to keep fresh and attract new customers.

The restaurant brand needs to give the customer an idea of the experience they have traveled through the door. The brands should convey the feeling of food, style and atmosphere in the venue. Over the years, restaurants use logo, website and menu design to attract customers and convey their brand identity with the color, layout, layout and design changes in the use of development. Here are some notable developments in the design evolution that have been used in branded restaurants over the past three decades:


Food lovers were introduced with the celebrity chef and “luxury” wallet. Pizza became a hobby, and any parsley covers, sun-dried tomatoes and some truffle. Consumers are expanding their culinary tastes and food have become increasingly demanding, designers are more concerned about the reaction to create unique and recognizable brand for restaurants. With the food revolution, digital evolution, the new program allows designers to superimpose images take the traditional grid design, food and adventure and experimental design other than text.

Internet boom has also launched another brand new website value. The rise of the digital restorer brought new challenges, being relevant and attractive. Limited color palette is limited, forcing designers to think of new and creative ways to communicate on the screen instead of brand personality on a sign transition page or a magazine by hand drawn typography.


The new millennium, the explosion of awareness about the dangers of fast food restaurants and an increased health conscious person. Food trends focus on raw and whole grain options, and there is a push to use the design, representative of fresh cooking and ingredients.


Unfortunately, in digital media, the designer is still tense, squeezing the design and the call linked to the large action. It usually boxed the image into the box and gives brilliant finish, including the shadow of the banner and the bold 3D pop-up effect.

Although the restoration sector in the 21st century has undergone significant changes, but the design tool cannot catch up with these trends. Although organic, healthy food has a big change, but in 2010, restaurant design and brand do not reflect this, new technology allows new ways to create the most personalized brand.


Thick pizza has been replaced by artisans selecting firewood, kale and quinoa are of paramount importance. The sector of the restoration is currently through the service of the farm to the table and a new change of organic products, these products are eliminated from the food base, so it requires a more personalized brand and attention to detail.

Logo designs are usually simple, use clear monochrome white plate evocative palette. Logo designs are all about high-impact visual images. The background colors are lowered to ensure that the image on the screen of the popular, since, these days, customers see the brand as a mobile equipment on a regular basis, it is very important that it can be easily integrated with each medium. Most marketing materials exemplify the interior of the restaurant and the exterior design. Everything from lighting to the menu has a wider meaning, and even a sense of the brand.

These days’ logos have been designed to provide customers with more experience as a whole, outside the traditional parameters of the operation sat down to eat than in previous decades. Through effective branding restaurants can tell a story, and give customers a unique experience, so that in such a fierce market separately.

Expressive custom animated videos always stand out and give the restaurant an opportunity to convey its personality from its competitors. Fortunately, designers can use more tools that are never easier to create a unique brand, will meet with the eye, as food to satisfy the taste buds. Right design elements attract customers, they see what the restaurant or cafeteria to eat, so it is important to be creative, to maintain the latest industry logo designs trends.

How to Create The Best Logo: Designers Give a Look Inside Their Process?

best logo design

Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

To tackle such a complex challenge, many brands choose to hire outside help. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself.

We thought it’d be interesting to talk to a few of these designers who know what it’s like to create logos from scratch. From the concept stage to the final product, what goes into designing a logo? How are designers able to capture an organization’s mission and personality into a single, simple image, especially when they aren’t a part of the organization themselves? Read on to find out.

What’s in a Logo?

When a designer first takes on a new logo project, he spends a lot of time trying to understand both the organization and its audience. We’ll get to the process of learning what a logo needs to “say” later, but first, let’s talk about what makes a great logo in the first place.


Most logo designers follow some iteration of these principles of great logo design:

  • Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
  • Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
  • Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
  • Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
  • Appropriateness: Does it resonate with the desired audience?

Graphic Designer Tyler Littwin, who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo.best logo design

“Designers have a tendency to get excited about the prospect of designing stuff that looks cool and uses cool new styles,” Tyler told me. “But when you’re designing a logo, you’re ultimately solving a problem. You’re trying to convey something simply that gets across the core tenets of an organization and what that organization does. Keeping these five things in mind prevents you from getting carried away with the flash of what you’re doing. It keeps you honest.”

Example 1: Evernote

Evernote’s logo is a great example of a logo that follows all five of these principles. It’s an elephant, which is a reference to the well-known saying, “An elephant never forgets.” The elephant’s folded ear cleverly resembles the popular document icon.

Not only is the logo simple, memorable, and appropriate for its audience, its physical and digital attributes work perfectly across different media variations and usages. “There is not one application I have seen where the logo fails to fit perfectly, all the way from the 16px favicon, the browser extension icons in both colour and mono, the iOS icons, Macintosh dock icon, and so on,” writes Graham Smith, a freelance designer of logos and brand identities. Plus, elephants will never go out of style. But it took six weeks of conception to come up with the simple elephant logo. Here are other initial ideas that were produced before the elephant was chosen.

Once the elephant was chosen, it went through another series of iterations before the final design was chosen. The whole process took six weeks, and it’s become one of the most compelling logos today.

Example 2: Icon Snowskates

On a smaller scale, we have Icon Snowskates, a small snow skateboard company operated by a son and his father in Massachusetts. (Full disclosure: The son in this father-son duo happens to be Matt Plays, who also works on video and design projects at HubSpot.) Seven years ago, he set out to create a logo for his young company that had to look good on a website, but that could also work when stretched across a 33-inch, snowboard-like base.

“I was inspired by brands like Element Skateboards and Plan B Skateboards whose logos are geometric and fare well on boards and on the web,” Matt told me. “I chose to use a tightly tracked Century Gothic for the type, and paired it with a slightly abstract, inverse water droplet logo mark.” Here’s the iteration that appears on the website:

Why the water droplet? “While rain and other precipitation usually means bad news for snowboarding, that’s not the case for snow-skateboarding,” says Matt. In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience.

Plus, the tightly tracked type and geometric logo work well at different sizes and in various applications — especially the bottom of a snowskate. “It holds up when screen-printed, die-cut, or simply saved for the web, all of which are crucial for our brand,” says Matt. Here it is on the bottom of a snowskate:

The folks at both Evernote and Icon were able to come up with logos that keep the cornerstones of logo design top-of-mind. Now, let’s delve a little more into the design process itself and create the best logo design.